Unfortunately, over the years, due to some legal issues and bankruptcies, the brand would fade into relative obscurity.
During this time, Soap shoes were being sold by a newly created company called Artemis Innovations.
This actually led to a sponsorship of sorts by Soap shoes, as the iconic footwear was added to Sonic Adventure 2, and a stylized version was given to the Hedgehog himself in-game. It's very likely that this concept was designed after developers discovered Soap shoes while on a trip to San Francisco (for game inspiration) as the products were being launched around the same time that Sonic Adventure 2 was in development. These plastic bits would allow the wearer to slide down rails or "grind" on them much like a skateboarder or rollerblader.Īnyone who played Sonic Adventure 2 knows how prominent grinding is throughout the adventure, with both Sonic and Shadow having the ability to slide effortlessly along rails. The unique footwear was designed to be as "normal and comfortable" as traditional sneakers (the actual prototype was a Nike) while also offering a set of plastic liners fitted around the outside of the shoe. Soap was actually a brand of shoes that was released in 1997. Although they're called Soap Shoes, they don't actually have any connection to cleaning products.
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